The loyalty program market in the Philippines is booming, and is projected to hit US$1.08 billion by 2028.
This growth is being propelled by changing consumer habits, the dominance of mobile usage for almost every aspect of daily life in the country, and the need for businesses to secure regular and long-term customer engagement.
Offering perks and a variety of rewards, like discounts, buy-one-get-one and freebies that are not available to non-members, creates a sense of exclusivity that appeals to – and attracts – a wider range of customers. Added to that, research shows that customers enrolled in loyalty programs typically spend more often, and more frequently.
A loyalty program is no longer just “nice-to-have”, it is now a critical consumer marketing strategy. For Hospitality, Tourism, and Services businesses, where customer loyalty and repeat visits are essential, a well-structured loyalty program can mean the difference between surviving and thriving.
The Challenges Small Businesses Face
When it’s 5 to 25 times more expensive to acquire a new customer than to retain one, a Loyalty Program makes a lot of sense. At its core a Loyalty Program should reward repeat business, build stronger customer relationships, and drive long-term revenue.
But while the benefits are clear, many small business owners in the Philippines struggle to implement their own loyalty programs. Why? Because creating and maintaining a loyalty program platform requires:
- Upfront investment in software and mobile development
- Ongoing operational costs
- Staff training and additional manpower
- Marketing and tech expertise to manage and promote the program
Small businesses know they need to build their customer base, and they can see the benefits of having loyalty strategies in place. But building their own Loyalty Program platform is often not feasible or cost-effective.
Sure, they can pay extra for their POS and get an inbuilt loyalty feature which will be great for existing customers. But how does that help them get new customers through their doors?
The Smart Alternative: A Coalition Loyalty App
A coalition loyalty program, like RANGGO, is a collaborative network of small brands, businesses and franchise owners coming together to offer customers a unified loyalty program experience and a shared rewards ecosystem via:-
- A Shared Customer Pool: Customers have access to a range of Deals and Discounts, and can earn and redeem points across a network of connected businesses.
- Lower Costs: You don’t need to spend on development or IT infrastructure — the app already exists.
- The Network Effect: As more businesses and customers join, the value of the loyalty program increases for everyone.
- Better Visibility: Your business becomes part of a curated directory of trusted service providers.
- Support from Experts: Apps like RANGGO already have systems in place for onboarding, promotion, and customer support.
In today’s competitive landscape a Coalition Loyalty Program isn’t just a tech solution for small businesses, it’s a strategic tool that helps:
- Boost repeat business
- Encourage higher spending
- Improve customer experience & Service Standards
- Generate actionable customer insights
- Build a supportive business community
By joining a trusted loyalty program network, small businesses can compete with bigger brands, strengthen customer relationships, and drive long-term growth — all without the cost and complexity of going solo.
Can A Loyalty Program Be More Than Just Points and Deals?
For RANGGO, yes!
We believe that today’s consumers demand more than just rewards to keep them loyal — they expect a great experience and consistent service too.
According to Microsoft over 50% of consumers consider service quality a top factor in brand loyalty. And poor customer service experience can lead 74% of millennials, and over 85% of both Gen Xers and Baby Boomers, to switch brands entirely [Business Wire].
That’s why the RANGGO App doesn’t stop at rewards (learn more about the RANGGO features here)
RANGGO Rank, is a review and feedback feature for both businesses and their employees. Encouraging customers and guests to leave feedback helps to highlight employees who consistently deliver service excellence – and those who need a little help to improve.
And whilst the insights gained from RANGGO Rank can be used to identify areas that need improvement, the aim is that it will also help elevate standards across the whole network – and industry.
RANGGO’s Resource feature provides mini module training, and tips and guides for both businesses and employees to help with career progression, knowledge, soft skills development and improving customer care and service standards.
RANGGO’s Hub is an interactive and article rich social newsfeed aimed at building an online industry community, and the sharing of advice, good practice and trending Service Standards.
Strength in Numbers
Joining a coalition loyalty program like RANGGO gives businesses access to a powerful, affordable, and effective way to retain customers and increase sales. Combined with service reviews and a growing partner ecosystem, RANGGO empowers small business owners to thrive in a digital-first economy.
Loyalty, community, service standards and smart marketing — all in one app?
RANGGO it!
Ready to grow your business without growing your expenses?
Join the RANGGO App today and be part of a movement redefining loyalty in the Philippines.
